For the players
For many members of Dubai's workforce, cricket has been part of life since childhood. This is a chance to play in proper kit, with umpires, an MC, awards and photographs to send home.
Dubai Cricket Stars 2026 · First Edition
United by cricket.
Inspired by Dubai.
A championship for the people who build Dubai.
Sixteen company teams from Dubai's labour-accommodation communities. Fast-format cricket, proper match presentation, company pride and recognition that lasts beyond the final ball.
16company teams
4group Sundays
224registered players
5matchdays
1first champion
The programme
Big hits.
Bigger dreams.
Dubai Cricket Stars is built around three groups who make the championship matter: the players who take the field, the companies that back their workforce, and the partners who help create the stage.
For participating companies
A workforce engagement programme people will actually talk about, with your company recognised on matchday and a permanent People & Community Impact Award.
For partners
Direct, welcome engagement with participating workforce communities — at approved camp selection days and on matchday — with a real community story behind it.
The championship
Sixteen teams.
One clear road to the trophy.
Four groups of four. Every team plays three guaranteed group matches. The four group winners advance to Finals Day.
Al Quoz & central camps
Jebel Ali & DIP camps
Muhaisnah & Sonapur camps
Remaining Dubai & guest camps
Semi-finals · 3rd place · Grand Final
Held in case a Sunday is disrupted
Proposed calendar. Final dates are subject to venue confirmation and the team draw. The Dubai 7s weekend is left free.
Four teams per group · six matches in one Sunday · one-hour slots.
Tape-ball · 11 a side · verified residents of the participating camp.
Every company team plays a complete round robin on its festival Sunday.
Two semi-finals, third-place play-off and Grand Final.
A match Sunday
One group. Six matches.
A full day of company pride.
Crews on site · pitch marked · flags, photowall, PA and scoring set.
Teams arrive · kit issue · captains' briefing · warm-up.
Match 1 · six one-hour match slots through to 15:00.
Lunch service alongside match 4.
Group ceremony at the photowall · group winner qualifies.
Wrap · site clear by 16:30.
The experienceMC in English + Hindi/UrduPlayer of the MatchTeam photographsWater, shade & lunchFirst aidResults within the hour
For participating companies
Your team. Your colours.
Your camp's festival Sunday.
What your company receives
- A team place in the first Dubai Cricket Stars.
- Up to 14 registered players, three guaranteed matches and full match kit.
- Company name on fixtures, scoring and MC script.
- Team and company photographs from every matchday, yours to use.
- People & Community Impact Award: trophy, framed certificate and company medal.
- Management invitation to Finals Day.
- Achievement certificate for every registered player.
What we ask of you
- Field one team of residents from your camp, selected by your captain and welfare team.
- Name one coordinator for registration, briefing and matchday logistics.
- Provide transport for the team and supporters on your Sunday and Finals Day if you qualify.
- Host a proposed October selection day in your camp, subject to your approval.
- Provide your company logo and a short profile for fixtures and recognition material.
Sixteen places only
Register your company's interest for the first edition.
Participation terms are agreed directly with each company. Registration paperwork is kept practical.
Recognition
Every participating company
is recognised.
The People & Community Impact Award is designed as a permanent recognition of a company's commitment to its workforce community.
Champions, medals & prizes
From first ball
to the champions' moment.
Champions' trophy and medals for the top three squads, plus Player of the Match recognition throughout the season and Player of the Tournament at the Grand Final.
Proposed cash prize purse for the top three, subject to partner funding, presented by ceremonial cheque on Finals Day.
The look
Bold. Uniform.
Camera-ready.
One recognisable branding kit, dressed consistently across every matchday.
Feather-flag ring
Around 20 flags at the boundary and entrance, in the approved tournament colours.
The photowall
The backdrop for team photos, Player of the Match, group ceremonies and Finals Day awards.
For partners
Where the workforce
lives and plays.
Sixteen camp communities
Proposed selection days inside participating camps give direct, welcome engagement with candidates, captains, welfare officers and camp management — subject to each company's approval.
Five matchdays
Four group Sundays and a Finals Day, each with an engaged workforce audience of players, supporters and company management.
A stage that photographs
Flags, photowall, kit, medals and certificates create branded moments that players and companies naturally share.
A story worth telling
A community narrative with real people in it: the companies that field teams, the workers who play and the champion who lifts the trophy.
Partnership
A limited number of partners will be associated with the first edition.
Partnership is built around your objectives — what you want the workforce to try, sign up for or remember — with category, scope and terms developed after a first conversation.
The organiser · historical credentials
Workforce cricket experience
already proven in the UAE.
Action Marketing Plus has operated from Dubai Media City since 2004. AMP built and delivered Sprite Cricket Stars for Coca-Cola across nine consecutive cycles from 2011 to 2019, and in 2021 took the ICC T20 World Cup Trophy Tour into Dubai's labour camps.
Historical references only — no current Coca-Cola, Sprite or ICC affiliation is implied.
About Action Marketing Plus9consecutive workforce cricket cycles in the UAE
450+teams in a single season at peak
178,000workers reached across the programme
2stadium finals: Dubai International & Sheikh Zayed
Next step
Sixteen places.
Your camp. Your team.
Tell us whether you are interested in entering a company team, becoming a partner, supporting the event as a supplier or discussing media.